Do your plant innovations meet the consumers' expectations?

Researchers and experts give you some clues
to be successful in your innovations

 

"Consumer Perception and Expectations in Chain Management of Fruit and Vegetable Quality"

 
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An integrated approach, studying both consumer behavior and chain management and organization, is vital to provide research guidance and recommendations for the European fruit and vegetable sector. This approach can only be successful if different disciplines from the social, natural, and technical sciences interact towards product and market development. This means investing in the interactions between different areas of science to deepen consumer-driven strategies on product and process innovation. The complexity related to consumer choice can only be understood by the use of new and multidisciplinary approaches allowing better understanding of consumer behavior and the determination of adequate responses.

The collaborative project  COSIVEG (Cognitive and Sensory Integrative Methodologies for the Chain Management of fruit and Vegetables) aims to investigate fruit and vegetable quality consumer perceptions and expectations throughout a pluridisciplinary approach of consumer behavior. In that order, integrative and innovative methodologies have been developed thanks to the close collaboration between sensory scientists, economists, sociologists, and geneticians who work on development of new fruit and vegetable cultivars.

This event will take place in Angers (France) during the Plants week.

 

Main scopes

  • Sensory methodologies adapted to the evaluation of fruits and vegetables
  • Sensotyping, a tool for innovation: selection of new cultivars
  • Conjoint analysis of qualitative (social, economic, psychological) and quantitative (hedonic and sensory) data
  • New tools for measuring sensory interactions on natural complex products
  • Consumers' choice, motivations and major key-drivers determining fruit and vegetable consumption
  • Psycho-economic approach of consumer behavior
  • The short distribution channels and their evolution in the fruit and vegetable sector
 

January, Monday 13th 2014 - from 8:30 am to 6pm

At the Groupe ESA - 55 rue Rabelais - Angers

This first day will be devoted to the analysis of the consumers' recent expectations with regard to the plant and by channel.

  • Release of the results of research of the COSIVEG programme
  • Exchanges about the integrative approach of the consumers' perception and their expectations as far as the fruit and vegetable quality is concerned

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 Registration

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A free entry will be offered for SIVAL on January, Tuesday 14th
Hotels have been booked for VEGECONSO
Please contact vegeconos@groupe-esa.com to know more

 

January, Tuesday 14th 2014 - from 9 am  to 12:30

Within the SIVAL (international forum about wine-producing, horticultural, arboricultural and vegetable techniques) - Parc des expositions d'Angers*

This half-day will introduce the new methods and tools which enable to determine the consumers' selection criteria, while relying on the  Cosiveg regional project. A workshop dealing with sensory analysis practice will close this event.

 

 bouton vegeconso

 Registration

 vegeconso_access and map

A free entry will be offered for SIVAL on January, Tuesday 14th
Hotels have been booked for VEGECONSO
Please contact vegeconos@groupe-esa.com to know more

 
 

COSIVEG : Innovative cognitive and sensory methodologies suited to the enhanced value of the plant

logo projet labellisé
This project, labeled by VEGEPOLYS and coordinated by the Groupe ESA, puts forward an integrated and pluridisciplinary approach of the consumers and their sensory preferences in order to contribute to the understanding of their expectations towards the specialized plant productions and especially the fruit and vegetable field.

Studying the consumers' behaviour is essential when it comes to direct the research and innovations of the European fruit and vegetable sector.

The COSIVEG collaborative project suggests an integrated and pluridisciplinary approach of the consumers and of their sensory preferences in order to contribute to the understanding of their expectations towards the specialized plant productions and especially in the fruit and vegetable field.

The innovative cognitive and sensory methodologies have been developed thanks to the close collaboration between some researchers in sensory analysis, some economists, sociologists and geneticists who work on the development of new fruit and vegetable varieties. The VégéConso 2014 symposium aims at supplying some tracks and methods to the researchers, managers, heads of R&D and Marketing departments concerned with the success of their innovations.

 

 

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To know more about green events in Pays de la Loire : www.vegepolys-events.eu